Adrenaline Shoc (A SHOC) Launches Chase Elliott® Signature Can
- CEM
- Jun 3, 2021
- 2 min read
Limited-edition A SHOC Shoc Wave Chase Elliott® Signature can commemorates the driver’s 2020 NASCAR Cup Series Championship
Adrenaline Shoc (A SHOC), the fast-growing, performance energy beverage distributed by Keurig Dr Pepper, announces the release of the A SHOC Shoc Wave Chase Elliott Signature can to commemorate the driver’s 2020 NASCAR Cup Series Championship. The limited-edition can features Elliott celebrating his championship, alongside the No. 9 A SHOC Chevrolet Camaro ZL1 1LE that he will drive at select NASCAR Cup Series races this season for Hendrick Motorsports.
“I was floored when A SHOC said they wanted to make a special can celebrating the championship,” said Elliott, who won his first career NASCAR Cup Series Championship and third consecutive Most Popular Driver award last season. “It’s always an honor to be featured on a retail product and I think the fans will really enjoy the look and flavor of the signature can.”
The can launch event is scheduled for Friday, June 11th at Texas Motor Speedway’s trackside 7-Eleven in conjunction with the NASCAR All-Star weekend, where the champion driver will be in attendance and lucky fans will have a chance to take home autographed Chase Elliott cans and other signed memorabilia. Additionally, the can launch will carry into the weekend when on Saturday, June 12th, Elliott will take to the track in GMS Racing’s No. 24 A SHOC Chevrolet Silverado to compete in the NASCAR Camping World Truck Series race before defending his NASCAR Cup Series All-Star Race title the next day. The A SHOC truck paint scheme features artwork of the signature can.
“Chase has been an amazing partner for A SHOC and is such a special person, it’s exciting to honor his championship with a limited-edition signature can,” said A SHOC Chief Marketing Officer Taylor Whisenand. “Chase epitomizes the next generation athlete that prefers our better-for-you performance energy drinks to support their training and active lifestyle. So, to bring this product to market with him holding the championship trophy is really cool.”
The limited-edition A SHOC Shoc Wave Chase Elliott Signature 16 fl. oz. can will be sold nationwide this June and will be available only while supplies last. Elliott will race the No. 9 A SHOC race car featured on the can at Atlanta Motor Speedway on July 11th and Talladega Superspeedway on Oct. 3rd.
About Adrenaline Shoc (A SHOC)
A SHOC is the fast-growing performance energy beverage leading innovation in the energy drink category with ingredients you can feel good about. The Newport Beach-based company is driven to provide consumers with great-tasting and functional energizing solutions that boost peak performance while supporting the consumer desire for guilt-free products. The upgraded iteration of traditional energy drinks, designed for those with active lifestyles, contains a caffeine from natural ingredients, variety of ocean mineral electrolytes, nine essential amino acids, BCAAs and features zero sugar, artificial flavors, and chemical preservatives. More information on A SHOC is available at www.ashoc.com or on Instagram. Visit the Chase Elliott can page at ashoc.com/chaseelliott.
The launch of Chase Elliott’s signature can with Adrenaline Shoc highlights how sports partnerships and branding can create strong connections between athletes and fans. Energy drink collaborations like this combine performance marketing, lifestyle branding, and motorsport culture to promote products in a highly engaging way. Such limited-edition releases not only celebrate achievements like Elliott’s championship but also strengthen brand identity in competitive markets. These campaigns show how sports and business innovation work together to reach wider audiences and build excitement around new products.
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