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Adrenaline Shoc energy drink partners with Elliott and Hendrick Motorsports

2020 NASCAR Cup Series Champion Chase Elliott and Hendrick Motorsports have signed partnership deals with performance-driven energy drink Adrenaline Shoc (A Shoc). Elliott will serve as an A Shoc Athlete, joining forces with the fast-growing brand that strives to help athletes reach their peak in sport and life. A Shoc also becomes the beverage partner of the Hendrick Motorsports No. 9 Team and a two-race primary sponsor and full-season associate sponsor of the No. 9 Chevrolet Camaro ZL1 1LE driven by Elliott for the 2021 and 2022 NASCAR Cup Series seasons.

“We are thrilled to join the Hendrick Motorsports family and honored to work with Chase and his team,” said Paul Nadel, chief executive officer of Adrenaline Shoc. “A Shoc is the performance energy drink for a new generation and the perfect partner for Hendrick Motorsports. As a three-time NASCAR Most Popular Driver winner and the reigning Cup Series champion, Chase certainly personifies what top performance is all about and how to reach your peak.”

The No. 9 Adrenaline Shoc Chevrolet Camaro ZL1 1LE makes its debut July 11 at Elliott’s home track of Atlanta Motor Speedway and then returns later in the fall at the NASCAR Cup Series playoff race at Talladega Superspeedway on Oct 3. The A Shoc paint scheme will be revealed at a later date.

“I’m very proud to welcome A Shoc to Hendrick Motorsports,” Elliott said. “It’s a great time to have a new partner come into the sport and especially to join the No. 9 team. Their excitement level is on par with mine, which is really cool to see. It’s a new brand that fits me really well and a relationship we can grow. I’m looking forward to our first race together at my home track in July.”


Adrenaline Shoc (A Shoc) is a performance-driven energy drink designed to help push your limits and crush your goals. Formulated with 300 mg of plant-powered caffeine, electrolytes sourced from ocean minerals, and BCAA’s for muscle recovery, A Shoc is for those striving to reach their peak in sport and life. Inspired by the active California lifestyle, A Shoc uses progressive ingredients from natural sources, chosen purposefully to work with your body not against it. Fueling the next generation of athletes to new heights with a great tasting selection of flavors, A Shoc is designed to empower you to perform at your peak. What ingredients are left out is as important and the ingredients included. Zero sugar, Zero chemical preservatives, Zero crash. A Shoc is a new perspective on performance and is nationally distributed by Keurig Dr. Pepper and can be found in more than 80,000 retail locations across the United States. Reach your peak with A Shoc. For more information go to

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